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Here we are, again! It's communication turn!

1/ PROJECT

Tu sei l'Umanità
ed io la Natura

Tu sei l'umanità ed io la Natura

TU SEI L'UMANITÀ ED IO LA NATURA/ CONCEPT

So many people define the Botanical Garden as a museum, as well as a park; I consider it a microcosm. The goal was to give another perspective, the perspective of tradition, of nations, of people who come together and live together, through plants and their original characteristics. Plants that with their roots are fixed in the collective imagination of a population or a nation.

TU SEI L'UMANITÀ ED IO LA NATURA/ SOLUTION

To best reflect this concept, I selected a native plant for each continent and placed it in the social and cultural context from which it came, highlighting values and symbolism to which it is linked.

Infographic Tu sei l'Umanità ed io la Natura

2/ PROJECT

Make a Wish

Make a Wish campaign

MAKE A WISH/ SCENARIO

Mental disorders continue to grow exponentially, and this growth has major consequences on the general health and also on the major social, human and economic aspects of all populations of the world. Two of the worst consequences are the stigma and prejudice against people suffering from such disorders, which worsen their clinical condition because the person discriminated against not only feels guilty, but also ashamed and thus does not get treatment or is treated late.

MAKE A WISH/ BRIEF

Brief set by Young Lions 2024, Print category.


Amici della Mente OdV-ETS projects need support to be taken forward. Therefore, the request was to set up a fundraising campaign asking people to support the projects of Amici della mente with donations or with the 5 x 1000 in their tax return.

MAKE A WISH/ CONCEPT

Anyone suffering from mental disorders, in most cases feels uncomfortable, in any place and on any occasion, trivially even during a birthday, which should basically be a happy time, when one celebrates together with the people that loves; but when one is asked to make a wish at the moment of blowing out the candles, at that moment those with mental disorders would just like to disappear and certainly do not have happy or positive thoughts, and consequently, from the outside, one does not always perceive all this.

MAKE A WISH/ RESULTS

Make a wish corresponds to what is said from the outside; Fill the void corresponds to the thought the mentally ill person has while blowing out the candles.

Make a Wish campaign mockup

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