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1/ PROJECT

Orchestra Invisibile

Orchestra Invisibile

ORCHESTRA INVISIBILE/ SCENARIO

Autism is one of the least known and most widespread mental disabilities. In Italy, it is estimated that 1 in 77 children (aged 7-9 years) presents an autism spectrum disorder with a greater prevalence in males: males are 4.4 times more likely than females. A tragic condition that is destined to worsen with the passage of time. Social pressures increase, tolerance decreases. No longer bizarre little children with strange dreamy expressions, but adults who are difficult to understand and who are always approached with unease, too often with fear.

ORCHESTRA INVISIBILE/ BRIEF

Brief set by Young Lions 2023, Design category.


The brief focuses on the Orchestra Invisibile, an ensemble composed of people with autism, musicians and health workers, founded in Cascina Rossago in 2005. The word invisible refers to a founding characteristic of the group: that of containing the 'visibility' of the musicians, for fear that the presence of an audience might disturb the serenity of some elements of the Orchestra. The request was to design the visual identity of the Invisible Orchestra.

ORCHESTRA INVISIBILE/ CONCEPT

Attending a concert without seeing the musicians changes the perception of listening in a unique way. The music becomes the medium through which you “see the invisible”, creating a bridge of connection between the musicians and the audience.

ORCHESTRA INVISIBILE/ LOGOTYPE

The logo comes from the initial of the word “orchestra” and conceals a double figure. The silouette of two faces forms in negative the shape of a violin, completed further by the presence of the strings. The invisibily of man is thus rendered through the form of the violin, invited to change perspective.

Logo Orchestra Invisibile

ORCHESTRA INVISIBILE/ RESULTS

Bag Orchestra Invisibile

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